You know how we often complain about the uninspiring pattern envelope photos? So often they’re neither high fashion nor real fashion, which leaves one feeling a bit meh about the patterns. Even Vogue Patterns – Vogue being the operative word, the association with that bible of high fashion – can look a bit unfashionable.
Well, it wasn’t always like that. I vaguely recall seeing the odd Vogue Patterns being featured in Vogue magazine proper. Which is why I’ve been following the Pattern Vault blog for a while now. She digs up all these fabulous old connections between high fashion and the sewing patterns. Just my cup of tea since my impulse to sew mostly comes from wanting high fashion at a price I can afford and/or in a size/shape that fits my body perfectly. (I still have a Vivienne Westwood dress bought on sale for my birthday waiting to be altered to fit. Sigh.)
So Pattern Vault’s latest post features Kate Moss in a selection of Vogue Patterns. If they had used these images on the pattern envelope would you be tempted to buy? I mean, as they’re unlikely to feature someone shaped exactly like you and me, should they at least go the high fashion route and sell you a dream? Burda style magazine does it. And I do find myself getting sucked in. Are you too a dreamer?